Local Relationships. Real Results. Built on Purpose.

Founded in Oklahoma City by Rob Shahan, also known as ThunderRob . TR Marketing & Consulting was built on the belief that marketing should be personal, strategic, and rooted in real relationships.

With over 30 years of management and leadership experience, Rob has led marketing efforts in collaboration with organizations such as the U.S. Air Force, NFL, ESPN, Southwest Airlines, Home Depot, BMW, NBA, Amazon, AT&T, and Special Olympics.

Through TR, Rob brings national-level experience to a local-first mission: helping athletes, nonprofits, and small businesses in Oklahoma build authentic brands and campaigns that convert.

“We don’t chase trends, we build real strategies for real people.”

Two people in Super Bowl event shirts standing on a basketball court, smiling at the camera, with fans and media in the background.

Our Mission

To help Oklahoma-based individuals and organizations build strong, authentic brands through strategic, local-first marketing rooted in trust, purpose, and results.

Who We Serve

Person wearing sunglasses, a white hat, and a blue Oklahoma City Thunder shirt, holding a sign that reads, "Dear Bosses, Please allow Thunder Fans to be late to work. We were out late - Thundering Up!" at an indoor sports arena.

  • Athletes and their families looking to grow their brand and community presence through endorsements, sponsorships, and social media.

  • Nonprofits seeking greater awareness, donor engagement, and mission clarity.

  • Small businesses ready to expand their reach with a clear brand, consistent message, and powerful local campaigns.

Why We’re Different

Group of people celebrating NBA Finals, with cheerleaders in blue and silver uniforms, a man in OU Oklahoma City shirt, and women holding pom-poms, standing in front of a backdrop with Diamonds Direct logos.

  • We bring national experience to local strategy.

  • We build trust before we pitch tactics.

  • We’re Oklahoma-based, purpose-driven, and relationship-first.

  • We listen, plan, and execute with the same care we’d expect for our own family.

What Is a Fractional CMO?

A Fractional CMO is a contracted marketing executive who brings high-level strategy, leadership, and brand expertise—without the full-time cost. At TR Marketing & Consulting, I step in as your on-demand marketing partner, helping you:

  • Develop and execute smart, scalable marketing strategies

  • Lead internal teams or vendors toward clear goals

  • Build brand awareness, grow revenue, and drive results

  • Access executive-level insight—on your terms

Whether you’re a growing nonprofit, athlete, or business ready to scale, I bring big-agency experience with a personalized, local touch.

Also I am on the Board of Directors for D-Dents non profit in OKC

Rob Shahan – Founder & Principal Strategist

Also known to Thunder fans as ThunderRob, Rob Shahan is the energy and vision behind TR Marketing & Consulting. A lifelong Oklahoman, proud Cherokee, veteran, and devoted grandfather, Rob brings unmatched authenticity and purpose to every project he leads.

With over three decades of experience in leadership, management, and logistics, Rob has contributed to marketing efforts for some of the world’s most recognized names, including the U.S. Air Force, NFL, ESPN, Southwest Airlines, Home Depot, BMW, NBA, Amazon, AT&T, and Special Olympics.

What sets Rob apart isn’t just his resume — it’s his heart. He treats every client like family and every campaign as a chance to uplift people and communities doing meaningful work.

“I started TR Marketing & Consulting because I believe Oklahoma has stories worth telling. I’m here to help tell them right.” – Rob Shahan